![]() These kinds of ads are universally hated. We’re talking about ads that unexpectedly start blaring music, or force you to sit through a 10-second interstitial before viewing the content. What isn’t necessary, however, are ads that are intrusive and annoying. ![]() Many content creators, publications, and websites use ads to fund their work so they can provide their content to users for free. History of Chrome Ad BlockerĪds are a necessary part of the online experience. ![]() In this post, I’ll review all of this and more. So now you’re asking, why is Google doing this? Which kinds of ads pass muster under the new ad blocker, and which don’t? Otherwise, you can expect to lose out on traffic and revenue. That means brands have until this summer to review the ads on their websites.Īnd if you are running any ads which violate Google’s new standards, you’ll need to update or remove them accordingly. Do you run ads on your website? If so, Google just made a major ad blocker announcement that affects you.īeginning in July, Chrome will launch its own ad blocker to clamp down on sites that repeatedly engage in “disruptive” advertising. ![]()
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